You can do this by monitoring their social conversations around certain topics. This is called social listening, and can help you understand what’s important to your audience while identifying trends they’re following. You may also learn about what they’re struggling with, which can help you create content addressing those pain points.

Guest blogging is one of the best ways to promote a product to new audiences. Product marketing varies from product to product and it’s hard to generalize a single method that will ensure great results across the board. A deep knowledge of your own product, your target audience, and the marketplace are necessary to determine the right methods for your business. The biggest advantage of promoting your product in today’s digital world is the use of online platforms. Online platforms allow you to be more visible on the internet, ultimately resulting in better visibility in front of your target market. Plan a promotion around a big event nearby, like a local sporting event, concert, or festival.

Traditional promotions include a vast arsenal of tactics — from flyers and magazine advertising to partnerships with other companies and public relations. Today, traditional promotions support digital promotion, which has become the primary vehicle for promotion in marketing. Gartner’s CMO spend survey reports that about 80% of marketing budgets were spent on digital channels in 2020. Some products and services can find success in serving pain points for niche audiences, while others have a broader reach. Companies may be able to establish a network of trusted customers and then scale up distribution to a larger client base. Read more about here. In the short-term, sales promotions can help you attract new leads or customers.

Start digging into analytics to see where your referral traffic is coming from. Run a social media contest in which contestants submit a photo or video, with other users voting for their favorites. Contestants will share the link with friends and family to get more votes, building your brand awareness as a result. Although online marketing and advertising are essential for bringing in business today, that doesn’t mean you should neglect traditional marketing tools. Online and offline marketing methods work hand-in-hand to bring in customers and clients and keep them coming back. Here are off-line promotional strategies that are just as important now as they were in the past.

These days, people throw junk mail directly in the garbage but immediately open personal notes or cards. Sending personalized cards to your customers can help your business feel more personal and stand out from the competition. If customers are telling you they love your product, encourage them to share about the experience on Yelp, Google, or social. If you have a physical business, you might also want to place signs up with your account handles so customers know who to tag if they post a picture of your product.

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