To test whether these purchases had any tangible impact on the video’s visibility, another Motherboard staffer scrolled through a Warzone-related hashtag and successfully found the video. Generally, TikTok videos that appear near the top of the hashtag have more likes than videos that appear further down. Motherboard found our test clip among other videos that also had around 1,000 likes . TikTok told Motherboard that videos under a hashtag are not sorted solely based on likes, but a combination of other forms of engagement, such as views, and relevance too. With a fast-growing following, businesses can reach a wider audience and gain exposure.
Then, you visited their TikTok profile and watched three or four similar videos. You wouldn’t jump into a relationship without going on a date with the person first, right? Similarly, it helps if your audience knows what kind of content to expect from you before they follow your page. Whether you’re new to TikTok or you’ve been on the app for a while, you can’t deny that it’s satisfying to see your follower count rise.
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If you want to encourage your other online communities to check out your TikTok, then you’ll need to include your other socials on your TikTok profile and vice versa. You can also manage influencer campaigns by acting as a middleman between a TikTok creator and a brand. As an influencer campaign, you help businesses connect with TikTok influencers and make sure key campaign activities are accomplished in return for a fee. There are many ways where you can make real money as a Tik Tok influencer.
For a platform made famous by hashtag challenges, using the right hashtags should play a big part in your TikTok marketing strategy. To put it simply, when people follow you, they expect content. If you fail to post regularly, you put yourself at the risk of losing followers. Stay on top of this by creating a content calendar for your brand.