You don’t have to use Instagram Stories, but there is no reason not too! Posting an Instagram Story will help you gain exposure and maintain an always active presence. Instagram does not impose a character limit your posts like Twitter. However, it’s in your interest to let the images do most of the talking.

Rather, you can choose any of the archived Stories you’ve posted in the past and create a themed Story Highlight, with the ability to add a title and cover photo. If your business is already active on Instagram, you’re one step ahead of the game. You might find, however, that you may be forgoing a few key steps in an effective Instagram marketing strategy.

These photos will help you provide a personality to your brand. So, do not underestimate the potential of this incredible platform which can help you go a long way with your brand. It is undoubtedly the most prominent way to help you change the game for you. People naturally have a trait of being curious about what’s happening behind the scenes. So, when you show behind the scenes video or photo of your brand or business, it is surely going to be a hit. As a primarily visual medium, Instagram can complement your Facebook marketing and Twitter advertising strategies.

The EU is greatly dependent on Russia for its energy procurement, particularly when it comes to natural gas supply via pipelines. Imports of petroleum products and gas have been heavily scrutinized following the Russia-Ukraine war, with the EU scrambling to wean itself from Russian oil and gas reliance. From the inbox view, users will be able to see who’s currently online and available to chat, if they wanted to strike up a conversation. Not only are there more performance advertisers testing out the platform, larger advertisers are spending more. GOODYEAR, Ariz. — It took until the year 2022, but Reds first baseman Joey Votto finally jumped into the fray of being a public person on social media. Receive the latest case studies and data on email, lead gen, and social media along with MarketingSherpa updates and promotions.

She supports marketing agencies and small to mid-sized businesses by creating strategically-crafted, goal-oriented content and copy. Make it as easy as possible for them to check you out and follow you. For example, create an Instagram QR code that people can scan to go directly to your profile. If you’re doing direct mail marketing or are putting any sort of paper in the hands of potential followers and customers, take full advantage of the opportunity. And, when it makes sense to do so, draw attention to your IG specifically to spark future followers’ interest in what you’re doing there.

Peanut also added live audio rooms last year as a way for women on its app to have better connections in a more supportive, safer environment than other social audio platforms may provide. In general, Instagram has pushed video content, particularly Reels, since 2020 to remain competitive in an evolving social media space. Shortly after the threat of a potential ban of TikTok by the U.S. government on July 31, 2020, Instagram announced the release of its Reel feature on August 5, 2020.

However, this does not mean that you should neglect your visual identity and not take it into account. If you have such elements and they are popular among your audience or very well known, do not hesitate to include them in your Stories. You may benefit a lot from the awareness that is already there. Accordingly, you have to put your Instagram up front over your other promoting channels. For instance, make a point to noticeably include your Instagram on location.

Now that you know how to build your profile and understand the common Instagram terminology, here’s how to use Instagram to build your business. WIth Instagram rolling out ecommerce features like shoppable Stories, Instagram shops, and in-app checkout, you can build an entire sales funnel on Instagram. It’s best to find ways to keep people interacting with your brand on Instagram and occasionally prompting them with deals and shoppable posts to encourage sales. Instagram Stories are quirkier than feed content, so it’s a great place to showcase your fun side. Use images and videos to tell your brand’s story, throwing in some behind-the-scenes content when possible. Read more about buy Insta Likes here. When users click, they’ll be taken to all the public posts tagged with that hashtag.

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