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By spending a small portion of your marketing budget on Instagram followers, you are pretty much doing the same thing as paying to promote a post on Instagram. The difference is, your money goes much farther when you buy followers because you are certain to receive the amount you purchase. When you boost a post, the best you can do is hope to reach a couple hundred followers, and results are not guaranteed. With the growing importance of social media for businesses, account performance has become a deciding factor for whether customers want to do business with you. If your business profile has a large number of followers, it will appear to customers that your company has been around a while and knows what it’s doing. Companies with few followers and low engagement seem inexperienced.
Sadly, many YouTubers make the mistake of not engaging with these folks. You might have a tight schedule because you are trying to upload frequently. But this doesn’t mean that you can compromise on the video quality. You have to spend a reasonable amount of time in post-production to alchemize your mediocre video cuts to a kickass vlog. The ideal duration of your Youtube Channel is unique to you. It depends on a lot of factors like the genre and even your style of presentation.
Most professional Youtubers/Streamers spend far more time thinking about those elements and traditional business-marketing strategies than their content itself. Regardless of what types of ads you’re interested in, start by signing up for AdSense and connecting your account to YouTube. Then you can choose the formats that work best for you. Average CPC falls around $2, and average CPM falls around $7.50. And YouTube offers about 45 percent of its ad revenue to content creators. Once your application is approved, payments are issued through your AdSense account.
Pratik Dholakiya is the Founder of The 20 Media, a content marketing agency specializing in content & data-driven SEO, and PRmention, a digital PR agency. With apps like Facebook, Periscope and Instagram making it easier than ever to stream live video, more and more brands are getting on board. Popular foodie channel Bon Appétit actually has a variety of different series that make up their YouTube presence, including their ongoing “From the Test Kitchen” videos. One of the simplest yet effective tactics to promote your YouTube channel is creating custom thumbnails. Just as you’d respond to comments and engage with your followers on any other social network, YouTube is no different.